Smelling good could send you out of this world. As in, actually off the face of the planet, according to a new promotion from the Axe line of male grooming products. Axe – a Unilever brand of shampoos ...

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new "Apollo" scent for ...

The men's personal care product company AXE has teamed up with famed moonwalker Buzz Aldrin to send 22 people into space, and make sure they smell nice doing it. The company today (Jan. 9) kicked off ...

Deodorant brand AXE is known for their guy-focused ads. Data from BrandIndex shows the newest campaign for their AXE Apollo line corresponds to a Buzz increase among men 18-34 but a Buzz decrease ...

The men's personal care product company AXE has teamed up with famed moonwalker Buzz Aldrin to send 22 people into space, and make sure they smell nice doing it. The company kicked off its new AXE ...

“Once you look down on Earth you understand humanity and see how beautiful it is.” So says one of the guys going into space courtesy of Axe. We visited training camp in Florida to get an up-close look ...

“Lifeguard,” the second “nothing beats an astronaut” commercial for Axe which premieres during the Super Bowl this Sunday, isn’t just another typical ...

The men's personal care product company AXE has teamed up with famed moonwalker Buzz Aldrin to send 22 people into space, and make sure they smell nice doing it. Subscribe to read this story ad-free ...

Patrick Carney’s journey began earlier this year when he enrolled in the AXE Apollo online contest and, after an impressive independent campaign, landed a spot at the AXE Apollo Space Academy ®. He ...

A group of would-be astronauts are heading down to Florida this week for the chance to win the opportunity of a lifetime: a free trip to the edge of space and back. More than 100 participants from all ...