[Patrick] was prepping for some future projects he had in mind, for which he will need a simple 2D array of addressable LEDs. While it is certainly possible for him to build his own LED array and ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of ...

The most fascinating project you can build is something with a bunch of blinky hypnotic LEDs, and the easiest way to build this is with a bunch of individually addressable RGB LEDs. [Ole] has a great ...

The ad industry has lots of similar-sounding terms to describe how content reaches viewers – advanced TV, addressable TV, convergent TV. But what those terms actually mean and how they differ is ...

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...

Today, we’re going to explore the uses of addressable LEDs. Addressable LED is an easy way to add complex lighting effects to any project. Each addressable LED has an integrated driver that allows you ...

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right ...

Cable channels like HBO and NFL Networks are among the biggest users of addressable TV advertising these days -- "partly because paid TV services don't want to waste sign-up ads on people who already ...

For decades, TV’s role was clear: deliver unmatched reach, cultural impact and brand-building power. But as marketing moved into a more data-driven era, TV was often criticized for lacking precision ...