Google is abandoning its homegrown SQL variant as the recommended default query language for its BigQuery service in favor of a new standard-compliant dialect in the works for the managed data ...

What is BigQuery? BigQuery is Google’s fully managed, serverless data warehouse that lets you store and analyze massive datasets using SQL. Unlike Google Ads, Google Analytics 4, or Google Search ...

Google's new product changes add another valuable business intelligence integration in the marketplace. The best business solutions are like Jenga pieces — you need the right pieces to hold the stack ...

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools. Google has boosted its BigQuery ...

One key to efficient data analysis of big data is to do the computations where the data lives. In some cases, that means running R, Python, Java, or Scala programs in a database such as SQL Server or ...

Google Cloud today unveiled a series of new data analytics capabilities aimed at streamlining enterprises’ use of unstructured used to train artificial intelligence models. The updates include ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Dany Lepage discusses the architectural ...

Understand the benefits of Bulk Export from GSC to BigQuery in 15 minutes or less. Find out if it's worth your time as an SEO. Google Search Console is a great tool for SEO pros. But as many of us ...

AI is shaping every field by making skills (such as coding or data visualization) accessible to everyone, which weren’t available in the past. An AI operator who can run the right prompts can perform ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.