Business analytics is an increasingly powerful tool for organisations, but one that is associated with steep learning curves and significant investments in infrastructure. The idea of using data to ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more The savviest social marketers aren’t ...

APIs have become the mechanism of choice for connecting internal and external services, applications, data, identities, and other digital assets. As a result, APIs now have the potential to serve as a ...

Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited ...

Google announced that its Google Analytics Data Export API beta is now available. What this means is that Google is enabling developers to extend Google Analytics in new and creative ways by providing ...

SAN FRANCISCO, CA--(Marketwired - Jun 24, 2015) - Today Mashape is bringing real-time analytics to microservices with the release of Mashape Analytics. First built internally to analyze the ...

Having open-sourced the Kong API manager in April, Mashape says it's now launching the analytics tool it uses to monitor and debug the 13,000-plus APIs served by its API exchange. The move is designed ...

Apigee has launched a new big data analytics platform that extends the company’s mission beyond API management and into a new space that uses apps and data from APIs and other sources to gain context ...

We’ve written about Apigee, which offers Web developers and publishers a dashboard for managing both the APIs they provide to others and the ones they consume for themselves. It’s essentially a Google ...

Google has added cross-channel conversion reporting to its Analytics Data API, giving developers programmatic access to paid ...