While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile apps available ...

In this article, we will look at what App Store Optimization (ASO) tool is, the benefits of ASO, types of ASO, and the top App Store Optimization Tools. There is no denying that app stores are crowded ...

App store discovery isn’t like finding a needle in a haystack. It’s more like finding a needle in a mountain of other needles. “It’s a challenge that’s always existed in the mobile space,” said Dave ...

A developer who ships a solid app and then picks keywords by intuition is competing against teams that run keyword research, track position changes weekly, and monitor competitors' listing updates.

Apple has announced two new App Store product page features aimed at helping developers create more effective app listings. The two new features — product page optimization and custom product pages — ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store ...

SplitMetrics has acquired Austria’s App Radar in a seven-figure deal to boost the growth of mobile apps. App Radar is an app marketing and analytics platform. The strategic collaboration positions ...