Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...
Tagged 'Where the bloody hell are you', the M&C Saatchi-created TVC was initially unveiled in a pre-launch to the Australian trade media in Sydney, and quickly attracted criticism from a number of ...
The 'Life in a different light' proposition will roll out in Hong Kong, China, Korea and Malaysia from March onwards, building on its initial Asian launch in Singapore in June 2004. The campaign, ...
Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...
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New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we’re in a clearance bin’
A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening it to a clearance sale. The NZD$500,000 (£227,742) campaign features the ...
Industry insiders weigh the implications of Omnicom’s reshuffling on clients, local markets and media operations.
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