The bandwagon effect is a phenomenon in which people do something primarily because other people are doing it.

Recent research in economics, psychology, and political science describes the 'bandwagon effect' - or alternatively 'contagion effect' - as a general cultural phenomenon or bias in which the rate at ...

Trends and crowd psychology play a critical role in shaping the decisions of market participants. The bandwagon effect, a key player in this dynamic, significantly influences investment behaviours.