In my last blog post, I wrote about using a continuous reinforcement schedule when you want to establish a new behavior. And I hinted that you should change that schedule after the behavior is ...

Add Yahoo as a preferred source to see more of our stories on Google. If you’ve ever watched someone steamroll others, take credit they didn’t earn, or charm their way out of accountability—and still ...

Researchers discover that the phosphorylation of a newly identified protein kinase substrate downstream of the dopamine signaling pathway regulates the brain reward behavior. The nucleus accumbens, ...

Issuers are fine-tuning their rewards strategies, using carrots that can encourage fiscal responsibility and help them weed out less-desirable accounts. While traditional rewards programs based on ...

A study has found that adolescents become highly motivated to seek rewards after just a few hours of social isolation. This may be beneficial in driving them toward social interaction, but when ...

Our son is a freshman in high school, and he has the opportunity to take a school-sponsored, week-long trip next year with the rest of his class. The student fee is $500. Over the past couple of years ...

The ventral tegmental area (VTA) is a key brain region for dopamine production and the regulation of reward-related behaviors. While dopaminergic neurons have traditionally been considered the primary ...