Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Shoppers visit the new Lego flagship store in Beijing on ...

Lego sets are an NBC Select-reader favorite for a lot of reasons. They’re incredibly giftable and they allow builders of all ages to exercise creativity in their free time. Fortunately, Lego just put ...

Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has been building Lego sets most of his life. His parents, Lynda and Dan Napierkowski of New ...

LEGO is one of the best activities for cozy pastime lovers, and these are the sets needed to create the ultimate LEGO flower ...

From Play-Doh to Barbie, major toy companies have long sought a foothold in the education marketplace by offering branded classroom materials and educational videos teachers can use. But now, one ...

Those Lego bricks and wooden blocks littering your floor aren't just pain-inducing clutter. These favorite toys are helping your kid achieve in school and beyond. "When kids are building with blocks ...

An ode to magnolia trees is just one of LEGO’s new arrivals LEGO is competing with home decor lately. The brand’s Botanicals line has always had an array of buildable plants and ...