How Advancements In AI Are Reshaping Paid, Owned And Earned Media

The central finding across our survey data is that enterprise AI investment is not happening channel by channel. Read more ...
Business Wire

Quantzig’s Marketing Mix Optimization Helps a Bank to Enhance ROI

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
CMS Wire

Prescient AI Raises $10M to Help Omnichannel Brands Optimize Ad Spend and Maximize Revenue

MIAMI, March 12, 2024 /PRNewswire/ -- After more than 30x revenue growth in 2023, Prescient AI, a pioneer in AI-powered media measurement and optimization, has raised $10M in Series A funding led by ...
Search Engine Land

Integrating SEO into omnichannel marketing for seamless engagement

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...
KXAN

Ars X Machina Launches Agile Mix Modeling™, a Real-Time Media Measurement Platform That Delivers Omnichannel Measurement, Forecasting, and Optimization

SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- Ars X Machina (AXM), a media and analytics agency, today announced the commercial launch of Agile Mix Modeling™, the first measurement platform designed by ...