When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to ...

It is not easy for me to stand up here as though I were an expert on copy research and relate all of my wisdom on the topic to you. Of all of the areas of marketing research, copy testing remains for ...

Copy testing has been around since the 1930s and can provide crucial guidance to advertisers; the key is for marketers to know which levels of testing to use and when. The potential for copy testing ...

If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores ...

It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your products or services, you’re going to need ...

When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted. In order to stay ...

How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically significant? As anyone who manages AdWords campaigns knows, any time you boost ...