Add Yahoo as a preferred source to see more of our stories on Google. After reading through endless books and websites and hearing dozens of recommendations from friends and family, you’ve finally ...

There are endless ways to name a company. Pick a fruit: Apple. Make up a word: Kodak. Borrow some geography: Amazon. Of course, you can build a company name from the name or names of its founders.

If you are starting a new business or thinking of rebranding your current business, you know how difficult it is to come up with a great name – one that is contextual, appealing, remarkable and ...