At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

The first DSP platform with a native direct mail component, enabling brands and agencies to activate identity-based first-party and third-party campaigns within a single campaign workflow.

Digital fundraising efforts are almost three times as effective as phone fundraising campaigns at getting donors to give and increasing overall revenue, according to a new survey. The BWF Groundwork ...

Retail direct mail performs best when it aligns with how consumers prefer to engage. Timely delivery, clear offers, relevant ...

A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...