You’ve probably scanned a QR code this week without thinking twice about it. It might’ve been on a menu, a package, or a flyer. What matters more is what happens after you scan it: you expect it to ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...