The email marketing sector has recorded its most successful half-year figures, according to research by the Direct Marketing Association. The success has been put down to an increase in website ...

Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact. A three-tier metrics framework integrates engagement, pipeline, and revenue ...

Email is an effective and affordable digital marketing strategy that many businesses rely on to reach customers. Implementing email marketing is straightforward, thanks to templates and platforms that ...

Wine Access has been dedicated to bringing “wine, wine lover and winemaker together,” since it was founded in 1999, according to Mark Alexander, VP of Marketing and Product Management. But by 2017, ...