Sony won’t release any big, first-party, exclusive PlayStation 5 games in any of its existing franchises this year — or before the end of its next financial year in March 2025, the company admitted in ...

WPP and Spotify have struck a global partnership that will provide the world’s largest ad-holding group with new levels of access to the audio-streaming platform’s ad products and data, according to a ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. First-party data is data that is collected by a single entity via its ...

First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed by Forrester said they expect customer behavioral insights to positively ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Marketing has seen significant changes over the last decade. Most recently, the demise of third-party cookies ...

CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a ...

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...

TL;DR: Obsidian Entertainment is releasing two significant RPGs, Avowed and The Outer Worlds 2, in 2025 - with the latter coming to PS5. Xbox's strategy now includes more multiplatform releases with ...

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts. 2022 has seen a revival of interest and discussion around ...

When it comes to first-party exclusives, it feels like Sony and PlayStation Studios are on another level. 2025 saw a cavalcade of critically acclaimed hits, such as Ghost of Yotei and Death Stranding ...