In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of ...

First, though, advertisers – especially mid-size brands – need tools that make first-party data more accessible and easier to use, said Amol Waishampayan, chief product officer of ad planning and ...

Austin, Texas – The digital marketing landscape is undergoing a massive shift as data privacy regulations tighten and third-party cookies are systematically phased out across major web browsers. This ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing ...

LONDON--(BUSINESS WIRE)--StackAdapt, the leading AI advertising and orchestration platform, has announced a strategic partnership with global data and technology company, Experian. This partnership ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

Casap, the agentic AI platform automating dispute resolution and first-party fraud prevention for financial institutions, today released its What's Going on in Fraud 2026 report in partnership with ...

NEW YORK—The Media Rating Council (MRC) has approved the integration of first-party live streaming data into Nielsen’s accredited National Television service. In addition, the MRC renewed ...