Hey, and welcome to the 10th edition (!) of AdExchanger’s connected TV roundup. This week, I’m continuing my binge through the plethora of AVOD streaming services that will each be vying for ad ...

Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge. But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by ...

CTV was supposed to fix this. With granular targeting, real-time delivery, and household-level data, CTV infrastructure promised a level of precision that linear TV could never match. However one of ...

Closed-loop control systems are sometimes shipped from the factory with resonances and other operational difficulties that aren't supposed to be part of the package and are not well understood.

A lot has been written about the complexity (and accuracy) of cross-device audience measurement in digital marketing – and a lot of claims are made by players in the space. However, it is often ...