Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Michael Boyle is an experienced financial professional with more than 10 years working with ...

In John Stevenson’s recent survey conducted with 1,000 Americans, over half of Gen Xers—those born between 1965 and 1980—reported feeling less confident about their retirement readiness compared to ...

Generation X is one of the biggest beauty spenders, and brands are paying attention.

This year will no doubt be memorable for lots of reasons, but something that is already remarkable is that 2026 is the first year that six generations of Brits will be in the workplace. The oldest of ...

Reality does kind of bite for Gen X, the generation that grew up watching music videos on MTV. Now nearing retirement, they are closely monitoring their 401(k) balances to see if they're on track to ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...