Manufacturing an industrial product that can go viral with your target audience is difficult. There are so many elements that need to be optimized simultaneously: material, utility, space, strength, ...

The way everyday items - from chairs to cars to power tools - are made is being reimagined through a new process called generative design. Using artificial intelligence (AI) software and the compute ...

AI-driven generative design automates the exploration of thousands of design permutations, significantly reducing development cycles and costs. Integration of simulation and manufacturing constraints ...

Innovation is transformative. It’s why we ride in a Mustang instead of on a mustang. Centuries of knowledge now fit in the palm of our hand. Products move from reliable to revolutionary. Yet ideas ...

Arian Hakimi is a lead designer at Zaha Hadid Architects at their London Office. Arian sees a distinction between the two terms; parametric design versus generative design, despite the two often being ...