Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Google updated its Google Tag Manager (GTM) conversion tag, removing the ability to configure user-provided data for Enhanced Conversions directly in the tag. What’s new. The Enhanced Conversions ...

Google is removing complexity from one of its most important measurement tools. By merging enhanced conversions for web and leads—and allowing multiple data inputs at once—advertisers get more ...