There’s a hard truth about being the face of innovation for the world’s largest beauty company. It’s not the rigorous travel schedule packed with digital culture and tech shows, such as this week’s ...

If you bring up innovation at the dinner table, the conversation will likely turn to tech: AI, iPhones, electric vehicles, digital things pioneered in Silicon Valley or Eastern China. Yet tech ...

Fast Company: What is your background and how did you end up running L’Oreal’s technology incubator? Guive Balooch: I grew up in the Bay Area, and came up in a product development environment with the ...

L’Oréal is giving the hair dryer a long-overdue makeover. “Over the last 100 years, since the first invention of the hair dryer, people have been drying their hair in the same way,” says Guive Balooch ...

Monday - Friday, 08:00 - 11:00 CET | 14:00 - 17:00 HK/SG Barbara Lavernos, L'Oréal's deputy CEO and chief innovation officer, and Guive Balooch, its global managing director for augmented beauty and ...

Beauty giant L’Oréal is turning to tech to bring more personalized potential to its skin-care business. Guive Balooch, global vice president of the beauty brand’s Technology Incubator team, was in ...

L’Oréal is ready to help sun-lovers in the UK pay closer attention to UV exposure through a battery-free wearable that can be worn on your clothes – and even on an Apple Watch. The My Skin Track UV, ...