GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using ...

Google has added cross-channel conversion reporting to its Analytics Data API, giving developers programmatic access to paid ...

Google has introduced an alpha feature in its Analytics Data API that enables developers to access conversion data across ...