Beyond just creating a good-looking store with aesthetically pleasing displays, retail store design is a well-thought-out strategy to set up a store in a certain way to optimize space and sales. The ...

As part of its technology-driven retail strategy, Walmart has unveiled a new digitally-enabled look and feel to its store design and layout rolling out to hundreds of stores this year to create an ...

Shopping should be a fun and invigorating experience, but for many, it’s becoming a source of frustration. A recent trend in store layout design is leaving shoppers feeling more confused and less ...

A few months ago, I popped into a department store to grab a shirt for an event that night. Five minutes later, I’d looped past the same endcap twice and somehow ended up in housewares, miles from ...

Modern grocery stores often feel carefully designed, yet many shoppers suspect those designs serve retailers more than customers. Layout strategies that once helped people find essentials quickly are ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. This article is more than 3 years old. Ulta Beauty's new ...