Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...

As noted by Michelle Grant (via TechCrunch), the Uber app is now sending users unrelated advertisements via push notifications. In one of the examples shown by Grant, Uber sent a notification to ...

In-app push notifications are a feature of iOS, Android and certain BlackBerry handsets that allow apps (both native and third party) to send notifications to the user. iPhone users will be familiar ...

This story was delivered to EMARKETER Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Businesses are facing an app engagement crisis. To overcome this, brands ...

The mobile application industry is one of the biggest in the world; billions of apps are downloaded monthly. The competition in this sphere is truly impressive, and it’s going to become even greater, ...

Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s ...

Meebo is a Web-based, rich multi-network chat service that boasts over 45 million users worldwide. As of Apple's iPhone OS 3.0 event on Tuesday, the company now also has a native iPhone app in the ...

App push notifications reached their highest average open rate in four years in March as consumers were more engaged with their mobile devices during the coronavirus pandemic, according to a new study ...

Two new applications, Drop and Push, want to save you from having to download multiple news apps or browse dozens of websites just to keep up with the topics that interest you. But what makes these ...