Learn what B2B intent data is, how revenue teams use it, and what to evaluate before choosing an intent data provider.

When everyone targets the same in-market accounts, pipeline suffers. Learn how to build custom signals your competitors don’t ...

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category ...

John is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to tech companies. As marketers, we’re all looking for a silver bullet to resolve ...

We know for a fact that data is the lifeblood of modern organisations—whether B2B or B2C. And businesses are always looking for innovative methods to generate and use data that gives them a ...

As B2B buying journeys become increasingly complex and digitally driven, organizations are turning to intent data platforms to identify and engage potential customers earlier in the decision-making ...

The digital marketing ecosystem is in a state of flux with the phase-out of third-party cookies. This seismic shift is not just a change in the way marketers target, engage, and foster customer ...

The world of business investment can be fraught with peril. To the general public, the concept of private equity still brings to mind visions of corporate raiders, and venture capital (VC) might be ...

G-Stacker has been introduced as a digital infrastructure platform designed to automate the creation of interconnected Google properties within a unified content system. The platform structures assets ...

In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...

We've all been the newbie at some point. Everyone starts somewhere; no shame in that. But what if I could share a couple of tips to help you jumpstart your account-based marketing ( ABM) journey? You ...

NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced a 41% expansion of its proprietary ...