At its Knowledge 2025 event last week, ServiceNow unveiled a new AI-powered CRM platform and an increased focus on the CRM market that challenges traditional approaches and established leaders.

Forbes contributors publish independent expert analyses and insights. I write about disruptive companies, technologies and usage models. In case you’ve somehow missed the splashy TV ads starring Idris ...

Last year at Knowledge 2024, ServiceNow CEO Bill McDermott told me his company was "playing chess, not checkers" in its approach to its enterprise software strategy. The implication was clear – while ...

New ServiceNow Now Assist and Microsoft Copilot integration brings the power of two generative AI assistants into one seamless enterprise experience LAS VEGAS — May 8, 2024 — Knowledge 2024 — Today at ...