Soccer-Lego to continue sports expansion with soccer players

By Iain Axon and Tom Little April 2 (Reuters) - Danish toymaker Lego will continue its expansion into the sports market this ...

Football Giants Lionel Messi and Cristiano Ronaldo Get Miniaturized for Lego Campaign

The Lego campaign also stars Kylian Mbappé and Vinícius Júnior, and comes ahead of new playsets inspired by the football ...
Soap Central

“I knew it was AI”: Fans react as leaked behind the scene clip reveals Lego ad for FIFA World Cup didn’t feature real players

Viral LEGO commercial starring soccer legends Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vinícius Jr., ahead of the 2026 FIFA World Cup was created with AI.
Riverfront Times

Get Your Wallet Ready: LEGO is Expanding Their Sports Line

LEGO has always been awesome, but they're having yet another glow-up moment. The toy company is nearly 100 years old, and ...