Analytics have taken hold in modern American society, with so-called Big Data helping to disrupt everything from politics and baseball to the ads you’re being fed on this very browser. Collecting, ...

For years educators have been trying to glean lessons about learners and the learning process from the data traces that students leave with every click in a digital textbook, learning management ...

Learning analytics harnesses data generated by learners and their environments to understand, optimise and personalise educational processes. By collecting traces from online platforms, administrative ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

The field of data analytics is developing rapidly. With the rise of ever larger and more specialised datasets, it’s essential to understand how to collect, handle, evaluate and interpret data to ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...