Sony could bring advertisements to online games, using load screens and match transitions as a way to deliver promotional ...

"There will be rum." ...

Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

You can’t have this much detail without a loading screen. Bethesda has quite a few fans behind its franchises. They just also released The Elder Scrolls IV: Oblivion Remastered, one of the worst-kept ...

In games, nothing breaks player flow like a loading screen, and in virtual reality this problem is amplified tenfold. ‘Presence’ or ‘immersion’, the magical yet fragile feeling of ‘being there’, is ...

Sony has patented a new feature that aims to fill the time during loading screens with videos, clips, and even ads.