NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Which A.I. system writes the best computer code or generates the most realistic image? Right now, there’s no easy way to answer those questions. Credit...Davide Comai Supported by By Kevin Roose ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

AI visibility is now a macro measurement problem. Here’s how to build a defensible framework for tracking recommendation ...