The skin care and cosmetics markets have long been dominated by women, but men are increasingly joining in, too. Slowly but surely, the beauty industry seems to be moving in a much more inclusive ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

Makeup is no longer a fringe phenomenon reserved for a select few influencers or specific circles. In 2025, the men's beauty industry is undergoing a true cultural revolution, driven by a generation ...

Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...

Add articles to your saved list and come back to them anytime. It started with a message from an old colleague of mine: “Is there something I can get for my face to make me look less tired on all ...

At least, that's what new makeup brand War Paint seems to believe. It's just like regular makeup, but don't worry, it's not girly - it's macho. Designed for and by men. And if the name didn't give it ...

For as long as I can remember, men have declared they prefer ''the natural look'' on women. But that could all be complete hogwash, says a new study from internet dating website Zoosk, which claims ...