Google may be streamlining one of the most error-prone parts of campaign setup — conversion tracking — by reducing the need for manual tag implementation. Driving the news. Google Ads is testing a new ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers. Google is removing complexity from one of its most important ...