The agreement marks the largest custom solution deal Microsoft Advertising has ever signed in the UK. Developed by ZenithOptimedia, the ‘Life Unlocked’ showroom guides visitors through an immersive ...

UK mobile network operator, O2, has become the newest member of the The Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics ...

Mobile network operator O2 is to undertake its biggest image makeover since dropping its BTCellnet moniker in 2002 with a £10m-plus ad campaign to "refresh" the brand. An umbrella ad campaign, ...

Mobile phone with dashboard. Modern user interface for businessman – vector illustration Both companies recognise a problem within the industry. Tom Malleschitz, CMO at Three UK, refers to the current ...

O2 is launching a 4m brand advertising campaign focusing on customer experience that it says will set the tone of its marketing for the rest of the year. The campaign, which breaks next week, ...

UK operator O2 has acquired the interest held in mobile commerce outfit Weve from its joint venture partners EE and Vodafone. Weve will now operate as a wholly owned subsidiary of O2 UK. Speaking to ...

A high court judge today refused a request from mobile phone giant O2 to prevent a rival operator using pictures of bubbles in its advertising. Mr Justice Pumphrey said O2 should have the chance to ...

A £70 million advertising strategy is to be launched by O2 centred around a Narnia inspired world, which is set to run across all of the brands services and products. Around £40 million will be spend ...

Both BT and O2 have been given a slap on the wrist for airing misleading advertisements in the UK aired across the course of 2019. While the misleading claims from telcos are starting to be weaned out ...

Advertising firm O2 Advertising has been fined SG$10,000 by the Personal Data Protection Commission (PDPC) for retaining personal data collected during an ad campaign in 2015. According to the case ...