Add Yahoo as a preferred source to see more of our stories on Google. Thanks to the queen of curls herself, actress-cum-entrepreneur Tracee Ellis Ross, even the “curliest, coiliest, and tightest” of ...

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

As a curly girl, I can confidently tell you that no two curl days are the same. One day I may leave the house tightly formed curls, and the next day they could be bouncy blowing in every direction, ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. At long last, ...

Tracee Ellis Ross is ready to celebrate natural hair in more ways than one. In a video shared to her Instagram account on June 15, Ross announced that her natural hair-care brand Pattern would be ...

When your curls are in need of a spa day, apply the Pattern Treatment Mask. The mask elongates, defines, and hydrates curls in just five minutes, according to the brand.

Following its success in the US, Tracee Ellis Ross’s Pattern Beauty is now available to buy at Boots in the UK. Here, we run through the products in the collection to know about. Ever since Blackish ...

Boots shoppers are flocking to buy 'must have' hair styling cream from Tracee Ellis Ross's wildly popular hairline Pattern Beauty. Curly haired shoppers have been ordering Pattern products since the ...

Irish curls feature a mix of straight and curly hair textures, often with hidden curls. Hair pros recommend sulfate-free shampoos and appropriate styling methods to maintain Irish curls. Layered ...