We are seeing a steady decline in attention spans across all age groups. For example, research shows attention spans to be about 47 seconds (the average time we pay attention to one screenshot). There ...
Ever notice that the times when focused planning is needed the most are also times of the greatest chaos? Competition is high, funding is limited and customers are being negatively impacted. The teams ...
Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...
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The Power of the Pause

Dear Annie: I read the letter from "Sideline Mom With a Heavy Heart" with deep empathy. My husband coached both of our sons, now grown men, in baseball, wrestling and football. While he was not as ...
Have you ever felt like you’re juggling too much—work, family, ambitions—only to realize that pushing (and pushing, and pushing) isn’t actually getting you where you want to be? You’re not ...