Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Adobe has been teasing a generative AI feature that ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

Adobe has expanded its Firefly family of creative generative AI models to video, in addition to new breakthroughs in its Image, Vector and Design models. The Firefly Video Model, now in limited public ...

The tech world has shifted from “there’s an app for that” to “there’s an AI for that” – and Adobe’s latest round of video-focused updates aim to use AI to solve some longstanding video editing ...

Adobe is revolutionizing video editing with its latest announcement of expanding generative AI tools to Premiere Pro. The teaser aims to empower users by offering new avenues to enhance their video ...

NARRATOR: Adobe is using the power of generative AI to deliver the most advanced and precise editing tools ever in Premiere Pro. Let's take a look at some features coming soon, powered by our new ...

At NAB 2025, Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame.io also benefit from upgrades. I've been testing PC and ...