Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

PayPal Holdings (PYPL) introduced PayPal Ads ID, an identifier based on verified commerce relationships, to enable more ...

A study comparing patient identification methods found referential matching delivered notably higher accuracy than traditional probabilistic algorithms. Using a gold-standard reference dataset from a ...

Tech vendors love touting their proprietary ID solutions. But the alternative ID landscape is incredibly fragmented, with about 60 proprietary ID solutions on the market that can be added to a ...

As any good entrepreneur will tell you, one company's business disruption is another's business opportunity. That's certainly the approach being taken by AdTruth, the mobile-focused division of online ...