Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Retail brands adopt various marketing strategies to reach a ...

Counterfeiting has become a multi-billion-dollar problem, affecting various industries in the world, from luxury goods to electronics. It’s a crime that feeds from the act of stealing the identity of ...

digital-link.com launches a revolutionary suite of product digitization solutions helping brands navigate new consumer trends and regulatory challenges ORDINO, Andorra--(BUSINESS WIRE)--Guess what? A ...

A GS1 QR code is a 2D barcode that contains a standard-compliant Digital Link. It contains all unique product data that can be read by both retail scanners and smartphones. This new QR code is the ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Retail Reload is offering a tool for collecting digital data about a product not only through its supply chain, but in the store, based on how it is perceived by shoppers, with an app linking RFID and ...

Uniqode reports that dynamic QR codes can reduce costs by cutting reprints, limiting inventory write-offs, and lowering ...

In fact, according to Uniqode ’s State of QR Codes 2026 report, most consumers now interact with QR Codes regularly, with a ...