Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Even as the open internet accounts for 55–60% of time spent online, it attracts only 20–30% of programmatic ad budgets, ...

The Trade Desk (NASDAQ:TTD) stock is up 7% in Monday trading, climbing from $22.47 to $24.10 as buyers step back in despite a ...

The MarketWatch News Department was not involved in the creation of this content. Tempe, Arizona--(Newsfile Corp. - April 7, 2026) - Genius Monkey, a leading programmatic advertising platform and meta ...

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

An estimated 40% of South Africa`s digital programmatic advertising spend is either wasted, compromised or actively funding ...