Programmatic has long had the association of complexity, risk, and confusion, but as it continues to move up the industry agenda, growing in stature and revenue, media businesses know they need a ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

StackAdapt has launched what the company claims is a first of its kind integrated email and data hub that will bring martech and programmatic advertising under a single platform. StackAdapt co-founder ...

Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.

A Redseer report highlights how programmatic dominance, platform consolidation, and privacy-led shifts are transforming ...

La SSP Index Exchange ha annunciato il lancio di un nuovo compenente della propria infrastruttura: Index Cloud. La società lo ...

Automated software agents powered by generative artificial intelligence are taking control of programmatic advertising workflows in 2026, shifting decision-making from human traders to systems that ...

The Guardian is unifying its programmatic advertising expertise across all regions into a single global team, spanning UK, US and Australian markets. This new move is part of the Guardian’s strategy ...

As we head into 2026, the way we plan and activate programmatic across “BVOD” is no longer fit for purpose. Last year marked a turning point where brands truly leaned into the broader streaming ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

The much-awaited e4m Real-Time Programmatic Advertising Conference and Awards is back! The exchange4media Group is all set to host the fourth edition of the conference and awards on Thursday, ...