The World Out of Home Organization (WOO) has announced the results of the first ever independently aggregated global study of ...

Ahead of Programmatic Punch New York, The Drum spoke to Adam Green, senior vice president and general manager of Broadsign Reach around how automated digital advertising can be taken outdoor and why ...

Gavin Wilson is the chief revenue officer at VIOOH - the leading premium global digital out of home supply side platform With over ten years of programmatic advertising experience and several senior ...

Programmatic advertising has evolved far beyond its origins as a niche display-buying tool. Today, it sits at the centre of ...

Perion (NASDAQ & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through ...

Brands are driving the shift to programmatic advertising by increasing spend and allocating greater portions of their media budgets to real-time, audience-based digital advertising. Emarketer ...

Investment in programmatic marketing is growing at such a rate that many brands and marketers are finding it difficult to keep up with the changes. According to research by eMarketer released earlier ...

The programmatic advertising industry has made genuine progress on transparency, yet less than half of every rand spent reaches a real person. Viewability, the metric on which the industry built its ...

Increasingly, the South African media industry is being told that the future of OOH (out of home) is digital. More specifically, we are being told the future is programmatic. We are promised “surgical ...

The World Out of Home Organisation reported that programmatic Digital Out-of-Home advertising generated approximately $1.4 ...

Industry leaders Somnath Mukherjee (Vibrant - Reliance Retail), Ritu Mittal (Bayer), Ranjan Mishra (The Trade Desk), and Sairam Ranganathan (WPP Media) gathered at the e4m Real-Time Programmatic ...

Programmatic media buying continued its strong momentum in India in 2025, driven by deeper automation, richer data signals and the expanding adoption of AI-led optimisation across advertisers and ...