An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

Unilever, Nestle, GlaxoSmithKline (GSK) and TUI are looking to scale their programmatic media buying strategies with dynamic delivery of creative in an attempt to alleviate the problem of brands ...

Based on insights from Warc and external research, the report not only highlights emerging trends in programmatic but also provides an overview of the programmatic marketplace. It also includes ...

Tempe, AZ — Genius Monkey, a leading programmatic advertising platform and meta-DSP, announced today a new integration and strategic partnership with CTM (formerly CallTrackingMetrics), delivering the ...

After the pandemic canceled live sports and programming, many advertisers cut their long-term TV deals and shifted those dollars to more flexible programmatic channels. In an effort to take advantage ...

Programmatic native may still be in its technical infancy, but it has come a long way, fast. Driven by these recent programmatic capabilities, native ad spend is expected to double globally by 2020.

The digital marketing space is undergoing a major transformation, with podcast advertising emerging as a pivotal player. Forecasts suggest that the Global Podcast Advertising Market will grow from ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The word “curation” awakens the imagination of selecting a great ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship ...