Google TV has introduced a new ad format that throws a gigantic QR code on top of the subject matter. Ads on Google TV have changed a lot over the past few years, with the platform originally showing ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...

Audi of America announced a partnership with PHD Media and Kerv Interactive, an artificial intelligence (AI) video advertising platform, to become the first advertiser to test Kerv’s new Dynamic ...

Three major technology trends are converging in 2026: AI capabilities and investment are accelerating, next-generation streaming ad formats promise less intrusive monetization, and QR codes have ...

Sponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code. Google Ads appears to be testing a new QR codes ad extensions. Scanning the QR ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

Google TV ads now show gigantic QR codes that occupy a significant portion of the screen. Scanning an ad’s QR code with your smartphone redirects you to the advertiser’s chosen website. This change ...

For the past couple of years, we've seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google's Ads Liaison, Ginny Marvin, confirmed that these ...

The following is a guest piece by Peter Hamilton, senior director of ad innovation at Roku. Opinions are the author’s own. Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to ...

Update: Others are seeing this now: While I'm happy there's more visibility for consumers who want to call, I don't like that these likely count as a full priced click. Need to look into it more, but ...

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.