Beloved by kids and the bane of parents and teachers, Loom Bands – or Rainbow Loom - is the playground craze that has taken over the planet. But what are they, and where did they come from? Chances ...

The heartwarming story of Rainbow Loom and how its inventor, Choon Ng, engineered one of the hottest fads since Beanie Babies using strategies he learned at Nissan. Choon Ng, a Malaysian immigrant, ...

It is a phenomenon that has people going nuts for rubber bands all over the world - and Singapore has not been spared. Welcome to the world of the Rainbow Loom. Children as young as five are deftly ...