Amy McCarthy is a former reporter at Eater, focusing on pop culture, policy and labor, and only the weirdest online trends. Few platforms are currently driving trends in the same way as TikTok, where ...

In recent years, excessive consumption of products has become commonplace. Many people might watch a video on social media and impulsively decide to buy products, even if they don't really need them.

Brightly colored drinks are carefully arranged into clear containers and neatly lined up inside the fridge shelves. The ...