Deeplink.me, the new service from Cellogic making it possible for users to navigate through the apps on a smartphone the way you navigate the web, is today exiting from its beta period and launching ...

Benny Arbel is CEO and founder of MyThings, a B2B personalized retargeting company. AdExchanger.com: Please share how MyThings has pivoted since it was established in 2005 and arrived at a ...

Today on the Yahoo! Advertising blog, Yahoo! announced its new “Personalized Retargeting” product which it claims can “turn prospects into customers at an even higher rate than standard ...

I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for what this means for advertisers. What I say to that is fear not, marketers, some ...

Adiant, the tech parent company to the Adblade.com ad network, plans to roll out a self-service retargeting tool allowing brands to pay for ads with a credit card or PayPal account. Ash Nashed, Adiant ...

We’re hearing that RadiumOne, an online ad network that aims to combine social and intent data to serve ads, is finalizing a monster $50 million round from investors. While the funding isn’t closed ...

Facebook is to close down its ad exchange FBX, an advertising tool that lets brands retarget ads via third parties such as AppNexus and Criteo, in November according to The Wall Street Journal. The ...

It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through the ringer as Google, searchers, and the search space in ...

If you’ve developed an app — even if you’re successfully selling it — there’s one statement that’s unquestionably true: you’re letting potential users slip through your fingers. No matter how good ...

A lot of folks don’t know this, but before getting heavily into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search ...