One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best methods to persuade an audience: Through the ...

Why it matters: Rhetorical analysis builds critical thinking and persuasive writing skills, essential for academic success and real-world communication. Fresh approaches: Incorporating movies, ads, ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

When leaders create genuine connection, they open the door to influence. Research on emotional intelligence and leadership, ...

No, not the three musketeers but Aristotle's modes of persuasive appeal. The Conservative leader is something of an expert The pressure is on. David Cameron's closing speech to his party's conference ...