“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

Serial 1, the electric bicycle brand spun off from Harley-Davidson’s own internal e-bike development, has just unveiled its new SWITCH/MTN electric mountain bike. The announcement comes just a few ...

When Harley-Davidson spun off its electric bicycle division into Serial 1 and then released several models of urban e-bikes bearing the “/CTY” suffix, the company was dropping a fairly heavy hint that ...

It’s been less than a week since e-bike company Serial 1 announced its second generation of two-wheelers. But the Harley-Davidson spinoff keeps itself busy and it recently launched another ...

Serial 1, Harley-Davidson's standalone independent electric bicycle company, has been operating for over two years now. For their elegant appearance and high-quality construction, the first generation ...

Following hot on the heels of the limited-run BASH/MTN ebike, Harley-Davidson spin-out Serial 1 has now added a brand new electric mountain bike to its main line up. The SWITCH/MTN eMTB has familiar ...

If you didn't know, there's a new e-bike manufacturer in town, Serial 1. Yes, the one and the same started by Harley-Davidson. Well, they seem to have announced a limited-edition production machine, ...

As much as I admire Harley-Davidson‘s motorcycles, the truth is I’m totally incapable of riding one. So when the iconic brand and its affiliated company, Serial 1, released their ebikes back in ...

Serial 1, the in-house electric bicycle company originally started by motorcycle maker Harley-Davidson in 2020, has been purchased by Florida-based mobility specialist LEV Manufacturing.