SOFTlab used a series of powerful computational tools to help realize this whimsical addition to West Philadelphia. (Alan Tansey/Courtesy SOFTlab) Getting the angles of the canopy just right proved ...
Recently, Engadget visited The Lab, HP's trippy art exhibition incongruously placed in the middle of the Panorama Music Festival in NYC. It proved surprisingly popular among festival-goers thanks to ...
*Hey, that's a pretty good job, too. http://new.pentagram.com/2013/03/new-work-gimme-more-at-eyebeam/ "Pentagram’s Natasha Jen designed the identity and ...
Nova acts as an observatory from the ideal viewing platform of the Flatiron Plaza. Various viewing cones are arranged, pointing to different landmarks. Pedestrians are invited by the crystalline ...
New York design studio SOFTlab collaborated with Lucas Werthein and Marcelo Pontes of experimental production company Black Egg to create a multi-faceted architectural lighting installation that has ...
Nova by SOFTlab was the winning proposal for the second annual Flatiron Public Plaza Holiday Design Competition held by the Flatiron/23rd Street Partnership Business Improvement District (BID), and ...
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